An experienced team to rely on
Alex Pritchard
Co-Chief Executive Officer
Co-founder of Axiom Hospitality, Alex is responsible for delivering outstanding performance of the Axiom portfolio of hotels and generating exceptional returns for hotel owners. Hotelier by trade; Alex previously held a number of senior positions, including Chief Executive Officer and Managing Director at Kew Green Hotels. He led the operational team through a number of acquisitions, delivering superb results.
Jamie Lamb
Co-Chief Executive Officer
Co-founder of Axiom Hospitality, Jamie is responsible for implementing Axiom Hospitality’s strategy for high quality portfolio growth and generating exceptional returns for hotel owners. Chartered Accountant by trade; Jamie previously co-founded Kew Green Hotels and subsequently held a number of senior positions, including Executive Chairman and Chief Financial Officer. He led the organisation through a period of rapid growth, culminating in the successful sale of the company.
Anael Peu
Senior partner at Axiom Hospitality, Anael is responsible for maximising the revenue potentials of the Axiom portfolio of hotels and generating exceptional returns for hotel owners. Commercial specialist, Anael was previously Group Revenue, Technology and Analytics Director where he led the Revenue strategy and optimization as well as the Technology infrastructure for over 70 owned and managed UK hotels.
Andrew Francis
Operations Director
Partner at Axiom Hospitality, Andrew is responsible for delivering outstanding performance of the Axiom portfolio of hotels. Operational Excellence specialist, Andrew was previously Managing Director for the hotel division at Specialist Leisure Group responsible for the performance of 44 UK hotels.
Graeme Parker
Finance Director
Senior partner at Axiom Hospitality, Graeme is responsible for maximising the profit potentials of the Axiom portfolio of hotels and generating exceptional returns for hotel owners. Finance specialist, Graeme was previously Regional Accountant responsible for financial due diligence, new acquisitions and integrations, finance modelling and payroll.
Nick O’Keeffe
Development Director
Senior partner at Axiom Hospitality, Nick is responsible for delivering high quality portfolio growth and asset management support for hotel owners. Hotel real estate investment specialist, Nick was previously Director of Business Development, where he led the growth of his previous portfolio from 20 hotels to in excess of 50 hotels, owned and operated across the UK.
Alex Lewis
Head of Business Performance & Insight
Partner at Axiom Hospitality, Alex is responsible for driving optimum business performance and delivering actionable insights for the Axiom portfolio of hotels, as well as generating exceptional returns for hotel owners. Performance and business strategy specialist, Alex was previously Performance & Analytics Manager responsible for commercial, people and operational reporting and business delivery of over 70 owned and managed hotels. Alongside delivering key projects and integrations across the UK and Asia for his previous group of hotels.
Emma Figge
Marketing & Brand Manager
Emma is responsible for the development and implementation of the marketing and communications strategy for the Axiom portfolio of hotels, as well as defining and leveraging brand concepts to establish lucrative market positioning. Content and creative specialist, Emma previously worked in Dubai for Radisson Hotel Group looking after over 90 hotels in the Middle East & Africa region. Emma has extensive experience with new openings and re-brands covering an international portfolio of managed and franchised hotels.
Ramona Dirlea
Head of Operational Efficiency
Ramona is responsible for delivering operational efficiencies through cost control, technology and equipment while driving the outstanding operational performance of the Axiom portfolio of hotels. Operations specialist, Ramona was previously Hotel Manager for both Residence Inn by Marriott London Bridge and Tower Bridge. Ramona has over fourteen years’ experience working for two of the major international hotel brands, Marriott and IHG, and has a diverse spectrum of knowledge on all aspects of hotel operations.
Iveta Dage
People & Culture Manager
Iveta is responsible for the performance culture and oversees the management and journey of our colleagues across all the hotels in the Axiom portfolio.
An experienced Human Resources professional, Iveta previously worked for DMG Events looking after HR and the full employee lifecycle across international offices. Iveta has luxury hotel sector experience from the Middle East, where she has played a major role in the restructure and repositioning of her previous organisation.