An experienced team to rely on

Alex Pritchard

Co-Chief Executive Officer

Co-founder of Axiom Hospitality, Alex is responsible for delivering outstanding performance of the Axiom portfolio of hotels and generating exceptional returns for hotel owners. Hotelier by trade; Alex previously held a number of senior positions, including Chief Executive Officer and Managing Director at Kew Green Hotels. He led the operational team through a number of acquisitions, delivering superb results.

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Jamie Lamb

Co-Chief Executive Officer

Co-founder of Axiom Hospitality, Jamie is responsible for implementing Axiom Hospitality’s strategy for high quality portfolio growth and generating exceptional returns for hotel owners. Chartered Accountant by trade; Jamie previously co-founded Kew Green Hotels and subsequently held a number of senior positions, including Executive Chairman and Chief Financial Officer. He led the organisation through a period of rapid growth, culminating in the successful sale of the company.

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Anael Peu

Chief Commercial and Information Officer

Senior partner at Axiom Hospitality, Anael is responsible for maximising the revenue potentials of the Axiom portfolio of hotels and generating exceptional returns for hotel owners. Commercial specialist, Anael was previously Group Revenue, Technology and Analytics Director where he led the Revenue strategy and optimization as well as the Technology infrastructure for over 70 owned and managed UK hotels.

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Andrew Francis

Operations Director

Partner at Axiom Hospitality, Andrew is responsible for delivering outstanding performance of the Axiom portfolio of hotels. Operational Excellence specialist, Andrew was previously Managing Director for the hotel division at Specialist Leisure Group responsible for the performance of 44 UK hotels.

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Graeme Parker

Finance Director

Senior partner at Axiom Hospitality, Graeme is responsible for maximising the profit potentials of the Axiom portfolio of hotels and generating exceptional returns for hotel owners. Finance specialist, Graeme was previously Regional Accountant responsible for financial due diligence, new acquisitions and integrations, finance modelling and payroll.

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Nick O’Keeffe

Development Director

Senior partner at Axiom Hospitality, Nick is responsible for delivering high quality portfolio growth and asset management support for hotel owners. Hotel real estate investment specialist, Nick was previously Director of Business Development,  where he led the growth of his previous portfolio from 20 hotels to in excess of 50 hotels, owned and operated across the UK.

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Alex Lewis

Head of Business Performance & Insight

Partner at Axiom Hospitality, Alex is responsible for driving optimum business performance and delivering actionable insights for the Axiom portfolio of hotels, as well as generating exceptional returns for hotel owners. Performance and business strategy specialist, Alex was previously Performance & Analytics Manager responsible for commercial, people and operational reporting and business delivery of over 70 owned and managed hotels. Alongside delivering key projects and integrations across the UK and Asia for his previous group of hotels.

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Emma Figge

Marketing Manager

Emma is responsible for the development and implementation of the marketing and communications strategy for the Axiom portfolio of hotels, as well as defining and leveraging brand concepts to establish lucrative market positioning. Content and creative specialist, Emma previously worked in Dubai for Radisson Hotel Group looking after over 90 hotels in the Middle East & Africa region. Emma has extensive experience with new openings and re-brands covering an international portfolio of managed and franchised hotels.

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