From October 2025 to April 2026, Team Axiom came together for its biggest Charity Challenge yet, 50,000 kilometres for £50,000, in support of It’s Never You Charity, helping families of seriously ill children. Together, our colleagues reached both goals for this important cause.
From the launch of the challenge, colleagues across our hotels and head office got moving, taking part in a wide range of activities including running, hiking, cycling, swimming, mountain climbs and long-distance walks. Alongside these physical challenges, teams organised fundraising events to help reach our £50,000 fundraising target, bringing colleagues together and encouraging support from across our wider network.
Throughout the seven-month challenge, every kilometre completed and every donation made brought us closer to our goals. The collective effort demonstrated the generosity, determination and team spirit of our Truly Talented colleagues, with everyone contributing in their own way.
The challenge reached its exciting conclusion at the London Marathon on 26th April, with our Director of Rooms Operations, Ramona Dirlea, taking on the iconic 26.2-mile course to help bring our fundraising journey to a close.
We would like to extend a huge thank you to everyone who donated, fundraised, organised events and supported Team Axiom throughout the challenge. Your generosity and enthusiasm helped us reach both targets and will make a meaningful contribution to It’s Never You Charity and the families it supports.
To celebrate this fantastic achievement, watch our video showcasing some of the unforgettable moments from the challenge that was shared at our Awards Gala, alongside a special thank you message from Ceri Menai-Davis of It’s Never You Charity.